International Economics has been contracted to design a Market Access Strategy and implementation plan for entering European markets and build linkages with European institutions to increase Rwanda’s exports. The overall objective of the EU funded project is to undertake a detailed analysis on consumer demand, market segmentation, purchasing power and pricing, distribution and the supply chain, and coverage and the support system in the targeted markets. International Economics team of experts will design and effective market entry strategy for Rwanda in each European market as well as an implementation plan that aims to diversify Rwanda’s exports to European markets and that ensures its exports their sustainability.