Developing an Agro Export Marketing Strategy for Rwanda

The Project at A Glance

Rwanda has consistently increased its exports to existing customers as well as finding new business partners, thus expanding Rwanda’s export market. However, the government believes the true potential is yet to be reached.
International Economics, with EU funding, developed an Agro Export Marketing Strategy for Rwanda aimed at providing the framework and marketing tools to increase the quality and quantity of agro exports so that the country can become a world-class exporter of agricultural and livestock commodities.

What We Found

Rwanda has started to improve the quality of its exported products and the label “Made in Rwanda” becomes synonymous with the high quality export products. Despite this success, National Agricultural Export Development Board (NAEB) believed that there are areas that need improvement and the agricultural export subsector should be strengthened.
Building upon the existing policies, we developed a six year comprehensive Agro Export Marketing Strategy for Rwandan aimed at providing the framework and marketing tools to increase the quality and quantity of agro exports so that the country can become a world-class exporter of agricultural and livestock commodities.

Our Strategy and Impact

The project aimed to create an enabling environment aimed at stimulating an increase of the market share of Rwandan agricultural export products to targeted international markets. The government’s vision was to increase market access for the country’s agricultural and livestock export products that stimulates an increase in the supply of highly competitive Rwandan exports to international markets.
To achieve this, our Team developed a suitable Agro Export Marketing Strategy with clear steps for implementation that will support and enable the whole chain of exported agricultural and livestock products including farm producers, traders, processors exporters and other promoters. It also involved the development of a set of services allowing NAEB’s associates access to national, regional and international markets bringing in and proposing the “Made in Rwanda” brand.

Our Core Solutions

As businesses seek to expand operations into new markets, the need to explore global supply chains and understand the international regulatory framework becomes crucial. At International Economics Consulting, we build tailor-made strategies for both import and export-oriented business solutions.

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