Market development and export to the EU markets

The Project at A Glance

Ghana, a lower-middle-income country, is expected to experience a significant economic rebound. The country has put significant efforts in promoting its so-called non-traditionally exports (NTEs), which consist of selected agricultural products, manufactured products and handicrafts.
International Economics Consulting Ltd. with EC funding conducted a study and provided policy recommendations to the Government of Ghana to expand country’s market access of NTEs to the EU and third countries.

What We Found

Non-traditional exports have been a priority for Ghana since the early 2000s. The aim of this project was to provide recommendations to address the existing barriers to trade, as well as provide a detailed step-by-stepguide to access the relevant European Markets, which explains the different processes and requirements needed to export to the EU from Ghana.
Through an in-depth market research, our Team produced value chains analyses, identifying the challenges, opportunities. The Team adopted a combined sector enterprise approach to ensure that the sectors and products selected for analysis will include exporting enterprises that can be assisted. Our Team also met with Ghana Export Promotion Authority’s (GEPA) managing team to discuss the functionalities of the Impact Hub and the needs of Ghana’s enterprises with regards to trade information.

Our Strategy and Impact

Ghana’s overall exports have expanded and the Country focused on promoting the country’s sustainable economic development, including through promotion of Non-Traditional Exports to the EU. The Value Chain analysis conducted by our team provided an overview of the trade flows and the challenges faced by the producers but also identified new markets to which the producers could export.
The Team has produced the EU Market Access Guide providing an analysis of the key characteristics of the EU-EPA, clarifying the scope of the agreement, the intended benefits, and its relevance for the different actors (sectors, private sector, associations, etc.). As a result a series of lessons and recommendations were developed, including on improvements and revisions of the Impact Hub.

Our Core Solutions

As businesses seek to expand operations into new markets, the need to explore global supply chains and understand the international regulatory framework becomes crucial. At International Economics Consulting, we build tailor-made strategies for both import and export-oriented business solutions.

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