Boosting African Digital Trade in Africa

The Project at A Glance

International Economics in collaboration with Consortium Partner, GOPA Consulting, offered technical assistance to boost African digital trade through “Pan-African e-Commerce Initiative-boosting African Digital Trade in Africa” (PeCI).

The project was implemented to improve the framework conditions for companies in selected African countries to participate in cross-border e-commerce.

What We Found

Through the vision of a pan-Africa common market, Africa’s ambitions are growing. However, despite the open markets for African goods and services, African companies lack the essential prerequisites to participate in cross-border electronic trade. The priority countries Rwanda and Kenya did not have national implementation strategies for 2030 Agenda for Sustainable Development and its Sustainable Development Goals (SDG) with corresponding indicators. United Nations 2030 Agenda for the EAC also lacked a regional implementation strategy.

International Economics’ methodological approach comprised the implementation of measures at pan-African, regional and country levels to improve the conditions for companies from the selected African countries to participate in cross-border e-commerce. The targeted groups were owners and employees of SMEs, including SMEs runed by women, as well as users of e-commerce platforms in selected African countries, initially in the EAC.

Our Strategy and Impact

The assignment was undertaken in a phase-based approach, covering these different areas of the project:

  • Work Package 1 – Provide technical advice on e-Commerce in Ghana;
  • Work Package 2 – Developing concepts for pilot projects (including: implementation plans) in the EAC, ECOWAS and COMESA regions for the cross-border e-Payments Blueprint for the facilitation of digital trade;
  • Work Package 3 – Providing capacity building on e-Commerce for SMEs and local service providers in Ghana, Kenya and Rwanda.

Our Core Solutions

Africa’s trade competitiveness continues to be limited by both domestic factors and global trade barriers. Non-tariff measures, unaffordable intra-continental transport costs, poor connectivity in general, and weak infrastructure (from energy, water to roads) will remain some of Africa’s leading challenges over the next years. With the accelerating digitalising of the global economy, cross-border e-commerce has the potential to significantly contribute to the Continent’s ambitions.

Related Projects

Evaluative Report on Taxes on Digital Services

Investment facilitation in BPO, Data Centre, Cloud Computing and ot...

Tanzania and Zanzibar Value Chain Analysis

Illicit Trade Tracking in Southern Africa

Preparation of EPA Evaluative Reports - Ghana

M&E Framework for World Bank supported Regional Digital ID Prog...

Project Areas

How can we help you?

Get in touch with our experts or