The Ministry of Trade and Industry (MoTI) of Rwanda aims at reducing the trade deficit by coming up with a right strategy to increase exports to the existing markets as well as entering new markets.
International Economics was contracted to design a Market Access Strategy and implementation plan for entering European markets and build linkages with European institutions to increase Rwanda’s exports.
In line with Rwanda’s government efforts to diversify export markets and increase exports MoTI has embarked on a strategy to identify both regional and international potential markets to boost and sustain its exports. Europe is Rwanda’s main trading partner, hence developing the European market access strategy was part of entire trade policy implementation plan.
Our project was focused on the EU market and devising a market penetration strategy for three selected EU markets and to create bridges with European institutions to market Rwanda products and/or services in the EU. Our Team undertook a detailed analysis on consumer demand, market segmentation, purchasing power and pricing, distribution and the supply chain, coverage and support system in the targeted markets
International Economics team of experts designed an effective market entry strategy for Rwanda in each European market and an implementation plan that aimed to diversify Rwanda’s exports to European markets and that ensured its exports sustainability.
The strategy paves the way for a more in-depth analysis of market access and market entry strategies for positioning Rwandan products in the global economy. The present strategy studies market entry conditions for Rwandan products into the European market, with a focus on horticultural products (avocado, beans, chilies, herbs and pineapple), floriculture (roses), agri-processing (honey, coffee, chilli sauce and stevia), minerals (tin, tungsten and tantalum), handicrafts (weaved baskets) and apparel (cotton t-shirts).
As businesses seek to expand operations into new markets, the need to explore global supply chains and understand the international regulatory framework becomes crucial. At International Economics Consulting, we build tailor-made strategies for both import and export-oriented business solutions.
